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KIDS CREW
Challenge
Building a global Children's media brand
Summary
• End-to-end production of children’s videos
• YouTube channel development
• Brand strategy
• Creating an ecosystem around KIDS CREW
• Merchandise, apps & games, B2B, KIDS academy
my Role
Creative Direction
Production & Complete Post-production
Building own studio
Strategy & Planning
YouTube Optimization
Result
• More than 100 million views.
• More than 3.1 million subscribers gained.
• Very fast growing children's channel.
• Building a partnership with UNICEF.
As Creative Director I designed the creative vision, production workflow and technical infrastructure behind the project.
Script, camera, direction, editing, graphics, motion graphics, effects and sound, YouTube publishing, SEO, and channel analytics.
Today I continue to oversee every stage of production—from concept development and cinematography to editing, motion graphics and AI-assisted workflows.
